Customer Retention & Lifecycle Strategy
I bring almost a decade of experience designing and optimizing retention systems and strategies for high-growth DTC brands and multi-million dollar tech and gaming companies across an array of platforms.
My work focuses on building the strategy around what customer journeys and lifecycle campaigns are necessary to increase engagement, drive repeat purchases, and generate reliable incremental revenue that turn one-time buyers into long-term customers.
Some examples of campaigns I’ve lead the strategy for and launched are below!
Re-engagement to previously cleaned WellPath subscribers.
Marketing campaign for a virtual Finn Halloween event
Marketing campaign for WellPath Amazon offer
Marketing campaign for Finn users. The concept is to take our long product consultation and introduce the subscriber to a shortened-fun version.
Post-subscription purchase flow campaign for Grummies customers. Summarizes their order while also prompting them to create an account and manage their subscription.
Subscription management flow campaign for an upcoming Grummies subscription order
