I help brands turn curious consumers into repeat buyers. With nearly a decade of experience across CPG and tech companies in the wellness and sports industries, I’ve built and scaled customer journeys that take companies from zero to multi-million-dollar generation.

My work focuses on what actually moves the needle: increasing lifetime value, improving conversion and repeat purchase rates, and creating experiences that make customers feel understood, valued, and eager to come back.

My specialties include building high-impact welcome and retention journeys across email, SMS, and push; designing win-back and reactivation campaigns; and driving growth through partnerships, events, and cross-functional project management.

What sets my work apart is a deep obsession with consumer behavior and psychology - AKA I am a marketing NERD. This allows me to design customer experiences that feel personal, build trust, and consistently convert. Getting to partner with brands as a strategic consultant and growth driver is what genuinely excites me about the work I do.