What working Together Looks Like

Fractional means you get senior marketing leadership without the full-time executive price tag. You get the strategy, the accountability, and the experience, scaled to what your brand actually needs right now.

Every brand is at a different stage, so I offer two ways to work together:

Option 1: Strategy & Framework

Best for: Brands with a capable team that needs direction, a roadmap, and a second brain.
How it works: A focused engagement of 2–4 months where I audit what you have, build the strategy and framework, and equip your team to execute it.
What you walk away with:

• A clear audit of your current retention, lifecycle, and brand marketing

• A prioritized roadmap with the 3–5 moves that will make the biggest impact

• Customer journey and lifecycle frameworks your team can run with

• Team training / documentation / handoff sessions

Option 2: Embedded Marketing Leader

Best for: Founders who need a marketing leader inside the business, driving strategic direction without a full-time hire.
How it works: An ongoing partnership of 20 hours per week where I join your team as your head of marketing. I set the strategy, lead the team and any agencies or freelancers, and own the results.
What this includes:

• Brand and marketing strategy owned and led by me

• Customer retention and lifecycle programs, from strategy to launch

• Weekly check-ins with you and your team, plus monthly or quarterly performance reviews

• Management of agencies, freelancers, or internal team members

How we get started

1. Intro call. We talk about your goals, your customers, and where you’re stuck. It’s free and there’s no pressure.

2. Custom proposal. I’ll recommend the right engagement and share scope and pricing.

3. Kickoff. We start with an audit so we’re making decisions from data, not guesses.