Campaign Strategy
I bring almost a decade of experience designing and optimizing retention systems across platforms like Klaviyo, Mailchimp, and Braze for high-growth DTC brands and multi-million dollar tech and gaming companies.
My work focuses on building automated customer journeys and lifecycle campaigns that increase engagement, drive repeat purchases, and generate reliable incremental revenue that turn one-time buyers into long-term customers.
Some examples of campaigns I’ve launched are below!
I’ve built and managed SMS programs using DojoMojo, PostScript, and ReCharge for Shopify subscriptions across DTC brands including WellPath, Finn, and Grummies. Working closely with founders and CEOs, I ensured consistent messaging across every touchpoint, creating cohesive brand stories that moved customers from consideration to purchase more efficiently.
Re-engagement to previously cleaned WellPath subscribers.
Marketing campaign for a virtual Finn Halloween event
Marketing campaign for WellPath Amazon offer
Marketing campaign for Finn users. The concept is to take our long product consultation and introduce the subscriber to a shortened-fun version.
Post-subscription purchase flow campaign for Grummies customers. Summarizes their order while also prompting them to create an account and manage their subscription.
Subscription management flow campaign for an upcoming Grummies subscription order
