I help brands turn curious consumers into repeat buyers and predictable revenue. With over 7 years of experience across CPG and tech companies in the wellness and sports industries, I’ve built and scaled customer journeys that take companies from zero to multi-million-dollar generation.

I’ve built and optimized retention systems inside multi-billion-dollar organizations. My work focuses on what actually moves the needle: increasing lifetime value, improving conversion and repeat purchase rates, and creating experiences that make customers feel understood, valued, and eager to come back.

My specialties include building high-impact welcome and retention journeys across email, SMS, and push; designing win-back and reactivation campaigns; and driving growth through partnerships, events, and cross-functional project management.

What sets my work apart is a deep obsession with consumer behavior and psychology. I don’t just launch campaigns — I study how and why people buy, stay, and come back. That curiosity is what allows me to design customer experiences that feel personal, build trust, and consistently convert. Getting to partner with brands as a strategic consultant and growth driver is what genuinely excites me about the work I do.