Retention Campaigns
I bring over seven years of experience designing and optimizing retention systems across platforms like Klaviyo, Mailchimp, and Braze for high-growth DTC brands including WellPath, Finn, and Grummies as well as multi-million dollar tech and gaming companies.
My work focuses on building automated customer journeys and lifecycle campaigns that increase engagement, drive repeat purchases, and generate reliable incremental revenue — turning one-time buyers into long-term customers.
Some examples of email campaigns I’ve launched are below!
Re-engagement to previously cleaned WellPath subscribers.
Marketing campaign for a virtual Finn Halloween event
Marketing campaign for WellPath Amazon offer
Marketing campaign for Finn users. The concept is to take our long product consultation and introduce the subscriber to a shortened-fun version.
Post-subscription purchase flow campaign for Grummies customers. Summarizes their order while also prompting them to create an account and manage their subscription.
Subscription management flow campaign for an upcoming Grummies subscription order