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      <image:title>Home - Hey, I’m Tori!</image:title>
      <image:caption>I’m Tori Barton (Charlotte Victoria by birth)! I’m a former New Yorker and marketing professional who now resides in the desert. I’m obsessed with consumer behavior Monday through Friday and love Jesus and all things wellness 24/7/365. For almost a decade, I’ve helped founder-led brands, start-ups, and multi-million dollar companies turn first-time buyers into loyal, repeat customers. I’ve built lifecycle programs, sharpened brand voices, and led growth strategy for teams that needed senior thinking without a full-time senior hire. I’m a Knicks fan, a gluten-free banana bread perfectionist, and a believer that good marketing and good character belong together. Faith and wellness shape how I work, and you’re always welcome here.</image:caption>
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      <image:caption>Re-engagement to previously cleaned WellPath subscribers.</image:caption>
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      <image:caption>Marketing campaign for a virtual Finn Halloween event</image:caption>
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      <image:caption>Marketing campaign for Finn users. The concept is to take our long product consultation and introduce the subscriber to a shortened-fun version.</image:caption>
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      <image:caption>Post-subscription purchase flow campaign for Grummies customers. Summarizes their order while also prompting them to create an account and manage their subscription.</image:caption>
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